Get More People Cycling
This is something that’s definitely close to my heart - as someone who was on the slide towards middle-aged spread, but is now very much reformed, I’m a bit like the people you know who’ve given up smoking. There’s none so zealous in the anti-smoking brigade as the reformed smokers!
Anyway, take a look at this video from GetMorePeopleCycling.com - something in this that you could try?
I thought the lady in the middle of the clip saying, "It wasn’t as bad as I thought it was going to be" was somewhat lacking in enthusiasm. But then I loved the bits at the end -
"… I loved it when I got back on my bike. I felt like I was seven years old again"
"… get people on a bike for just ten minutes, and get them to realise how easy and how fun cycling can be"
Now we’re talking!