Things We Like: 2MileChallenge.com
Saw this video on Copenhagenize today - superb graphics to put across the message, and to make it seem totally normal and achievable. This is proper marketing that appeals to your heart and your wallet!
For my own part, I do something similar-ish - I ride once a week to work. It would be more often, but it’s 15 miles each way, plus visits to clients, which can easily make it a 50-mile day. I do this wearing regular clothes (wouldn’t want to have to do half a dozen clothes changes a day), and take it easy on a sensible commuting bike.
That makes for a long day . . . but it’s the one day of the week that’s guaranteed to put me in a good mood!
- Find another job that’s within 10 miles, and ideally within 6 miles of home . . .