Marketing

Oh, the lies these people tell. Mind you, you can’t really blame them, can you? Put yourself in their position: You run a multi-billion dollar / euro / pound / yen business, employing thousands. For the last fifty years, governments have pandered to your every need - built infrastructure for your customers to use, gone...
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They’re somewhere to park and lock your bike, aren’t they? You can buy them pretty much off the shelf from a bunch of companies that bang them out by the thousand to a range of standard designs. And when things are produced in volumes like that, they tend to be pretty inexpensive. Trust me, I know...
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Well, car manufacturers don’t seem to be having a good time of it right now, do they (”Hey, Congressman, buddy, can you spare $35bn?”). This might seem good for the environment - after all, transportation accounts for a boatload of our carbon emissions, so fewer cars means less of that going up into the...
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No time for moping around feeling sorry for myself - I’ve got that 10k in 40 minutes goal to knock off this year. With time pretty short this morning, I opted for a short run - just into Tynemouth and back, along the sea front. There was a southerly breeze & some light drizzle on...
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I found this article by Kathy Sierra on Creating Passionate Users via Pivotal Personal Best. Aparently, if user manuals were treated more like marketing materials, companies would get a lot fewer complaints and tech support calls, as users would RTFM (Read The Firkin Manual, in case you didn’t know . . . ) The logic...
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